Since its start in 1937, MSU Federal Credit Union has partnered closely with Michigan State University. Each fall, MSUFCU launches a fall campaign to encourage incoming MSU students to become members.

A focus group study highlighted that students wanted MSUFCU to show their connection to the university, and that the messaging, “Bank on the Red Cedar”, ties in MSU’s school spirit, reminding students of the campus they know and love. Keeping this in mind, we leaned into campus photography and illustrations of MSU icons.