In Summer 2025, MSU Federal Credit Union renovated their suite in Spartan Stadium, a space intended to host major donors of Michigan State University during Spartan football games.

The objective was to bring the MSUFCU brand to life in a space where fans are fully immersed in Spartan spirit. By creating interactive murals, a branded football display wall, and large screens featuring trivia, fun facts, and subtle product messaging, we were able to engage high-value members in a way that felt natural, memorable, and shareable.

The wall graphics in the MSUFCU club were designed in collaboration with MSUFCU’s VP of Marketing, Creative Services Manager, and in-house Interior Designer.